In my Facebook Advertisement, I chose to target my ad to particular regions and states. Most of the travelers that we get are traveling north-bound on I-15. I targeted my audience to people from Utah, California, Nevada, Colorado, and Idaho. These are the places that most of our travelers come from. I also targeted specific audiences that like Shell Oil, or shell products in the ad. I am still trying to talk the business owner into trying this out. I hope that he will try, and I hope that we can create an effective ad that will draw people to the page.
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