Facebook Metrics

My Facebook page started off with a bang!  Unfortunately, that trend ended quickly and I was not able to obtain more likes from customers.  I only ended up with a total of 79 likes, and my current user reach is at four.

I found that the hardest wall for me to breach was that I am not actively involved in the business.  The business is located in Beaver, and where I don't often travel there or even work there anymore, I had a hard time getting those that do currently work there involved in getting this going.  I did have stickers printed for the counter and doors that say "Like our page" but they were obviously unsuccessful in attracting new 'fans'. The bulk of people that liked my page were people that live in Beaver.  I think that there may have been a few travelers, but for the most part they are locals. Also I wish that I would have been more on top of the game on posts.  The frequency of my posts was not as high as I had hoped.  This is another factor I believe that effected the interest of people in my page.

The owner did say that he did notice an improvement in sales after the start-up of the Facebook page, especially after I posted the sales on Facebook.  He noticed a return in the store, but unfortunately people were not being actively engaged on the page itself.  In this sense, I guess that I was posting compelling content, but I wasn't able to see that through Facebook because no one was being engaged in the posts.

As I experimented, the type of post that got the most interaction was when I specifically asked a question to be answered.  That is how I was able to get comments and likes so it seemed to be more effective, but it never actually achieved a goal for the business like posting a sale item did.  We just got feedback.  Yes, it benefited the Facebook page itself, but the business was unaffected by it.  I feel like that was not quite what I wanted to achieve in my posts.

With that being said, I am happy with how the Facebook page went because even though you cannot see the success in it through the Facebook metrics because people were not engaged in the content, it actually did benefit the business because overall it did have an effect on the sales of the product.  In my eyes this page was still a success just for that reason.